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Style in the Blood

New Danish-owned, but London-based, fashion label ‘Frida Larsen’, has injected a certain Scandinavian sensibility into an iconic, 140 year old British brand.

Launched in January this year, Frida Larsen’s debut collection, which features vintage prints by ‘Liberty London,’ was created exclusively for the UK capital’s Fashion and Textile Museum. Every piece in the collection is made of silk and combines retro styling with timeless glamour, but updated with a Scandinavian aesthetic that flatters modern shapes.

The label’s founder, Ane Larsen, who was invited to launch the collection as part of the museum’s ‘Liberty in Fashion’ exhibition; a retrospective exhibition that celebrates the 140th anniversary of the quintessentially British brand, explains her design ethos:

‘Our garments celebrate intricate tailoring and details, yet are modernist in their simplicity. We focus on function and quality – elements integral to our Scandinavian heritage – and always use natural materials such as silk, wool and cotton.’

Nu’s favourite part of the Frida Larsen story, however, is why Ane chose the name. She explains that her parents had no interest in fashion, but that one special lady ignited her passion for textiles and design:

‘Frida Larsen was my paternal grandmother. She was a stylish woman who loved colourful clothing, adored looking ‘chic’ and bought her Granddaughter interesting clothes as well. She was very characterful and was always the centre of attention. So, when she died, I wanted to name something after her because she has always been an amazing influence in my life. Naming the label after her is a tribute to her as a person and to show gratitude for her passing her sartorial passions on to me.’

Nu thinks Fafa (Grandma Frida) Larsen would be very proud.

Frida Larsen’s limited edition Liberty Collection is available to buy from the Fashion and Textile Museum shop, or the Frida Larsen website: www.fridalarsen.com. Prices range from £40 to £200, and numbers are very strictly limited. The ‘Liberty in Fashion’ exhibition at the Fashion and Textile Museum is open until 28 February 2016.

Headscarf images: Frida Larsen
Ane Larsen image: Etsy
Kimono image: Frida Larsen